BGS 2023 - All about the HyperX stand

bgs 2023 hyperx stand

It's deca! HyperX, the HP Inc. team dedicated to gamer peripherals and a leader in gaming and eSports products, is taking part for the tenth time in a row in Brasil Game Show, the largest gaming fair in Latin America, which takes place between October 11 and 15 at Expo Center Norte in São Paulo. At a 500m² stand, the public will be able to see and try out various products from the brand's range of gaming peripherals and accessories, available at eight test stations, and will be able to buy them at promotional prices in the store. In addition, every day visitors will have a unique opportunity to interact with famous digital influencers, take part in Meet & Greet sessions and enjoy activations on the main stage, where exclusive giveaways will be distributed.

"It's been ten years of BGS, of incredible stands and a close relationship with the Brazilian public. We're very excited to meet them again and welcome them to our space, which has once again been prepared with great care and technology," says Caio Ricci, general manager of HyperX in Brazil. "At the stand, the public will be able to test, play, buy and have fun. We've prepared exclusive promotions on our entire range of products and, on the main stage, fans will have activities all the time, including with famous influencers."

HyperX Store with discounts of up to 57%

Anyone looking to revamp their gaming setup can't miss BGS. At the HyperX store, the public will be able to buy various products from the brand's line of high-performance gamer peripherals and accessories, such as headsets, microphones, keyboards, mice, mousepads and console controller chargers, at special prices, with discounts of up to 57%.

HP Tank + HyperX limited printer

Another great novelty on the HyperX stand this year is an exclusive product that will only be available at the event: the limited edition HP Smart Tank 581 Multifunction Printer, which has a limited run and numbers only 50 units with the exclusive HyperX signature. The #0 model will be on display at the stand for the public to see up close before buying.

"We'd like to share a completely new initiative that reflects the synergy between HyperX and HP with all gamers," explains Ricci. "In a joint effort with the Print category team, we will be offering visitors to the event a totally exclusive item at a promotional price."

Partnership with Mec Inc. and many digital influencers

HyperX will also be bringing to BGS a major partnership with Mec Inc., an agency specializing in the creation, protection of intellectual property, development and management of projects for influencers. Throughout the five days of the event, the entire cast of Mec Inc. influencers will be on site carrying out a series of activations, such as games, chats, distribution of gifts and Meet & Greet sessions with photos and autographs.

The Mec Inc. influencers confirmed for the HyperX stand are: BagiBastetBeamomBeatrizChokeGaryGoularteIgorJessieJukesLjogaLuh SetraMattNerissaPijackVeggieVeronika Volt e Zahri. HyperX will be joined by presenter Luiz Hygino and the Brazilian brand ambassadors DamianiLiminha e Nyvi Estephan.

HyperX launches at BGS

 The talents will also be streaming directly from the HyperX lounge using two of the brand's launches that will be presented first-hand at the fair: the all black of the HyperX Cloud III headset, which stands out for its extreme comfort, striking visuals and an immersive and exclusive sound experience, and the HyperX Vision S webcam, designed to enhance the experience of broadcasting and creating content from an 8 MP Sony StarvisTM sensor with a wide 90° field of view and high-response autofocus.

Founder of Save State / Editor-in-Chief of Nerds of the Galaxy / Writer for Critical Hits and Trecobox. Studying for a BA in Journalism. Lover of Open World, Assassin's Creed, FIFA and more,
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